Last updated 2 November 2026
Privacy notice
This notice explains what personal data Life Changers collects through lifechangers.co, the Operations & AI Readiness Scorecard and booked calls, why, and what you can ask us to do with it.
Who we are
SC Life Changers SRL (CUI RO50562927, Trade Register J2024023356001), registered office at Intrarea Gheorghe Simionescu nr. 19, Bucharest, Romania, is the controller of your personal data. For anything about your data, email eugen@lifechangers.co.
What we collect and why
The Scorecard
Your answers and scores are calculated in your browser. Your answers and details are not sent to us unless you ask for a playbook.
When you ask for a playbook, we receive your email address, first name and company (if you give them), your answers and scores, the playbook you chose, the page address and the time, and your IP address. We use them to email you the playbook, to follow up about your results, and to block spam submissions.
Legal basis: your consent, given with the checkbox on the form (GDPR Article 6(1)(a)). You can withdraw it at any time by emailing us.
Booking a call
When you book a call through our booking page, we receive your name, email address, the time you picked and anything you write in the booking form. We use them to hold the call and prepare for it.
Legal basis: taking steps at your request before a possible contract (Article 6(1)(b)).
Emails you send us
We keep your messages and contact details so we can reply and keep track of the conversation.
Legal basis: our legitimate interest in answering enquiries and running the business (Article 6(1)(f)).
Analytics and advertising cookies
If you accept cookies on this site, we load two tracking codes:
- HubSpot sets cookies to recognise your browser, count visits and see which pages are useful. If you later ask for a playbook, those visits are linked to your contact record.
- LinkedIn Insight Tag tells us which of our LinkedIn ads lead to visits and Scorecard requests, and lets us show our ads on LinkedIn to people who visited this site. We only see totals, not who you are. LinkedIn can link the visit to your LinkedIn account if you're signed in, under its own privacy policy. For this measurement and ad targeting, LinkedIn Ireland and we are joint controllers.
If you decline, none of these cookies are set.
| Cookie | Purpose | Kept for |
|---|---|---|
| hubspotutk | Recognises your browser across visits | 6 months |
| __hstc | Tracks visits: first, last and current visit time, visit count | 6 months |
| __hssc | Counts page views in the current session | 30 minutes |
| __hssrc | Detects whether the browser was restarted | End of session |
| li_fat_id | LinkedIn: links a visit from a LinkedIn ad to later actions on this site | 30 days |
| li_giant | LinkedIn: measures ad conversions | 7 days |
| bcookie, lidc, li_sugr, UserMatchHistory, AnalyticsSyncHistory | LinkedIn, set on linkedin.com: identifies the browser, routes requests and matches visitors for ad measurement and targeting | 1 day to 1 year |
Your choice is stored in your browser (key lc-consent) so we don't ask again. Change it any time with the Cookie settings link at the bottom of each page.
Legal basis: your consent (Article 6(1)(a)).
Server logs
Our hosting provider records technical data such as IP address, browser type and time of request to keep the site secure and working. Legal basis: legitimate interest (Article 6(1)(f)).
Scorecard step counts
Without cookies, the scorecard page counts how far each visit gets (landed, started, finished, sent), with the campaign link it came from, the referring site and the device type. It stores no IP address, no answers and no contact details, and can't be linked to you. Legal basis: legitimate interest (Article 6(1)(f)).
Who processes your data for us
We don't sell your data or share it for anyone else's marketing. These providers process it on our behalf, under data processing agreements (LinkedIn under its joint controller terms):
- HubSpot: our CRM, which stores your contact record, scores and booked calls. Data is hosted in HubSpot's EU data centre.
- Google Workspace: our email, used to send you the playbook and reply to you.
- LinkedIn: shows our ads and, if you accept cookies, measures which ads work and lets us show ads to visitors of this site (joint controller, see above).
- Hostinger: hosts this website and keeps a backup log of playbook requests, on servers in Frankfurt, Germany (EU).
Some of these providers or their sub-processors may handle data outside the European Economic Area. Where they do, the transfer is covered by the European Commission's Standard Contractual Clauses or the EU-US Data Privacy Framework.
How long we keep it
We keep Scorecard and enquiry data for 24 months after our last contact with you, then delete it, unless you become a client, in which case we keep what the contract and Romanian law require. Analytics cookies expire as shown in the table above.
Your rights
Under the GDPR you can ask us to:
- show you the personal data we hold about you
- correct it
- delete it
- restrict how we use it, or object to our use of it
- give you a copy in a portable format
- stop using it where we rely on your consent (this doesn't affect use before you withdrew)
Email eugen@lifechangers.co and we'll reply within one month. You can also complain to the Romanian data protection authority, ANSPDCP, at dataprotection.ro.
Automated decisions
The Scorecard gives you a score and suggestions. It isn't used to make any decision about you with legal or similarly significant effects.
Changes
If we change this notice, we'll update the date at the top of this page.